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ClevrU Acquires NewMindsets Inc. and Strengthens Global Market Presence

Apr 12, 2013 | Angel Impact Stories

After decades of experience in working with multinationals and in senior management roles, Founder and Vice Chair of ClevrU, Dana Fox decided to become a professor at Wilfred Laurier University. In his experience, he recognized the difficulties associated with one person teaching a subject of relevance to a student body comprised of students from a variety of cultural backgrounds, affected by language barriers. In September 2007, Dana founded ClevrU, a cloud-based eTeaching platform and education marketplace that delivers a World Class Learning™ experience. ClervU’s highly intelligent, multilingual and adaptive technology solves two large problems: emerging markets desperately look for an education they can afford and North America desperately looks for international students who can attend post-secondary institutions. ClevrU’s addresses these two problems in one user-friendly solution.

The Waterloo-based start-up received $2.1M in financing from members of Golden Triangle Angel Network (GTAN), as well as $1M from FedDev Ontario. “GTAN members are very engaged with local entrepreneurs. In working with GTAN and Communitech, we were able to develop a business plan and connect with the right people that allowed us to rapidly grow,” said Dana. “We have a lot of great investors in ClevrU that afford us their time and guidance at a time when we had very little established.”

Having Angels with previous experience in registering IP on their side, ClevrU was able to secure theirs only one month after registering the company. In an effort to prove the business model and gain traction, Angels are also credited for providing invaluable strategic direction. As a result, ClevrU decided to pursue Chinese markets.

In April 2013, ClevrU acquired NewMindsets Inc., an e-teaching pedagogy that provided leading-edge educational content and services to over 10,000 students at York University. Integrating the two technologies resulted in a fully customizable solution that increases the company’s ability to compete worldwide.


ClevrU is a cloud-based eTeaching platform and education marketplace that delivers World Class Learning™ experience. ClevrU’s eTeaching platform provides advanced tools that assist with interactive teaching and student/instructor collaboration. It uses a proprietary intelligence engine to adapt content to a user’s personal needs. ClevrU’s platform is multi-lingual, social, adaptive, and provides users with mobile access through iOS and Android applications.

ClevrU is focused on delivering high-quality educational content from institutions and independent educators to international education markets. ClevrU has a registered patent pending on its Intelligent Collaborative Platform Technology.